Hoopers

Hoopers has worked with IONA for nine years. An independent department store chain with a strong fashion bias, it has five main stores and three menswear stores nationwide. IONA is a key element of the Hoopers marketing team. We work closely with the general managers, buyers and visual display managers throughout the year to drive footfall into stores and promote specific brands, products and departments.

Customer fashion magazines

IONA produces a bi-annual customer magazine for Hoopers each year. This 76-page fashion magazine is designed to foster the relationship that Hoopers has with its customers, and reinforce its brand positioning as the place to go for the latest high quality fashions.

Ultimately, the magazine’s aim is to boost sales. We work hard to make it a cost-effective promotional tool by generating as much advertising revenue as possible. We also research and write editorial stories, including liaising with buyers and suppliers, and organise fashion shoots for womenswear, menswear, accessories and jewellery. We then design, print and distribute the magazine.

Christmas magazine

This magazine, which we produce each year, promotes Christmas gift ideas, with a strong focus on driving footfall into stores to increase sales before and during the festive period.

Customer promotions

In addition to the magazines that we produce for Hoopers, we create various adverts and mailers throughout the year. All are carefully designed to meet clear objectives and follow through with in store hot spot branding. We also produce point of sale materials for all stores.

Photography

We plan and shoot model-based fashion photography, arranging castings and briefing models, liaising with the visual display managers for props and accessories. Flat and stylised photography images, fashion, accessory, jewellery, menswear and childrenswear all take place at our studio in Leeds.

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IONA is a creative design studio in the UK providing design, print and marketing services. Ecommerce Web Design